Post Malone fronts his debut ad campaign for HyperX, We’re All Gamers, after being announced an an ambassador for the PC gaming equipment brand in October 2018.

The Rockstar hitmaker transforms into an avatar version of himself in the new ads, airing in the US during the NBA playoffs and finals on ABC, and he commented 'Excited to be teaming up with HyperX and help push forward the gaming community. Get your headset and let’s rock n roll boiii'.